We’re the DeForges—a close-knit crew bound by love, laughter, and a deep passion for the water & fishing. Our story began not with rods and reels, but with weekends spent together searching for something simple and grounding. That “something” turned out to be fishing.
What started as a quiet Saturday morning at the lake quickly turned into a family tradition. Over time, it became more than a hobby—it became our way of life. From teaching our son to cast his first line to swapping stories around the campfire after a long day on the water, fishing brought us closer together and gave us memories we’ll never forget.
Whether we’re reeling in the big one or just soaking in the peace of nature, we’ve come to treasure every moment spent by the water. Now, we’re proud to share our journey, tips, and love for fishing with others who appreciate the calm and excitement it brings. Hopefully our Lure’s will bring you luck on your next fishing adventure!
Thanks for being a part of our adventure—we’re glad you’re here!
What we promise
- Tough plastic that survives more than one fish.
- Honest counts and honest pricing — no shrinking bag sizes.
- Colors proven on Midwest water before they ever hit the site.
- If a bag disappoints, tell us and we make it right.